The Best Source of Job Leads for Edinburgh Tradespeople.

 
The best source of job leads for tradespeople is always going to be referrals or repeat work from past customers. 
 
There must, however, be a need for other sources of job leads; otherwise why would tradespeople need to advertise, build websites or distribute leaflets and business cards?
 
Recent years have seen “lead Generation websites” heavily advertised; places such as My Builder, Rated People and Check A Trade.
 
With these websites, tradespeople pay for a job lead (in one way or another) and are then "rated" by customers when they complete a job.  
 
There are benefits and drawbacks to these for customers and for tradespeople.  The table below suggests what these advantages and disadvantages are.
FOR TRADES PEOPLE
 

DISADVANTAGES

ADVANTAGES

 Pay for job lead even job is not won.

Save time and money advertising / setting up own website.

Customers use as “Quote Generating Engine” only interest in “Cheapest”.

Customer and job information is in one "package".

Can be quoting against up to five other.

Opportunity to build reputation through rating.

No prior knowledge of a customer's integrity.

Can deal with jobs / leads when on the move (via apps).

Job often goes to fastest to react meaning paying for a job that’s already “gone”

Can use when find a lull in work from other sources.

Customers often define (and set price for) own jobs. Potentially leads to unrealistic expectations / understanding of requirements.

 

No assistance in pursuing customer if don’t pay or mediation if break down in relationship.

 

 
 FOR CUSTOMERS
 

DISADVANTAGES

ADVANTAGES

Reliant on “self-certification” that tradesperson is right for the job

Free!

Quick and easy way to get three or more quotes 

No mediation if things go wrong

Can read reviews on trades previous work

Can promote “race to the bottom” that compromises on quality

Access to many trades people in single location

 

Have the reassurance that tradesperson will not want a poor review

 
Of course these benefits and disadvantages are all seen through the eyes of HomeForce, where we think that:
  • Getting the right person for the job from the start will save customers as much money (if not more) than just going for the cheapest quote.
  • Helping tradespeople deliver a better service is more beneficial to everyone than just rating them.
  • That accreditation and ongoing evaluation is a better way to ensure quality than only service reviews. 

To find out how HomeForce can help you grow your business contact us on 0131 315 0000 or email info@homeforce.co.uk.